Birthday Bash Memories: LOVE IS KIND

HOOT!  HOOT! PARTY TIME!  Yesterday afternoon, we celebrated the release my newest picture book, LOVE IS KIND (Zonderkidz, August 2018) at lovely book store gathering with lots of enthusiastic young readers and their families.  The celebration included meeting Little Owl, hearing the story, making owl masks, taking pictures in the DIY-photo booth that Miss A. and I created, and, of course, signing books!  Thank you to everyone who came and to Barnes and Noble in Springfield for hosting the event – my fourth at their lovely store. (And I was delighted to meet people who’d learned of the event because of my efforts to spread the word through social media and old-fashioned flyers – proof that invitations work!)

Here are a few pictures that capture both the prep work and the event itself. (I just wish I’d taken a picture of the kids making their masks which were so colorful and CUTE!) It’s a SLIDE show! (I just discovered this feature.) Enjoy!

This slideshow requires JavaScript.

 

PLEASE COME: Ocean Grove Meet and Greet with Laura Sassi!

Ocean Grove 2018 signingIf you are vacationing along the New Jersey shore, or live there, please stop by this Saturday, August 11, from 1 – 3pm at the Comfort Zone in Ocean Grove, NJ where I’ll be chatting with customers and signing books. I’d LOVE to meet you. And don’t you agree that books make perfect stocking stuffers, birthday gifts, baby shower gifts etc? So, stock up and I’ll even sign them for you to make them extra special.  Hope to see you there. Thank you for having me, Comfort Zone!

SUMMER 2018 BOOK EVENTS with LAURA SASSI

Looking for something fun to do with the kiddos this summer? How about joining me for one of these summertime author events. Meet my storytelling companions – Diva Delores and Fernando – and enjoy a special craft.  And if you are vacationing on the Jersey shore the week of August 11, be sure to stop in at the Comfort Zone in Ocean Grove where I’ll be chatting with customers and signing ALL FOUR of my books including my newest LOVE IS KIND which releases with Zonderkidz August 7, 2018.  BONUS:  I’ll also be introducing my newest puppet companion – Little Owl – at the Comfort Zone.  Please stop in at one of these events. I’d love to meet you!

Summer 2018 eventsMark your calendars!

SPRING BOOK EVENTS with DIVA DELORES and the OPERA HOUSE MOUSE!

 IMG_5920

Look who’s gaga over what arrived in the mail this week! I’m excited too because the arrival of these author copies of DIVA DELORES AND THE OPERA HOUSE MOUSE means that books will soon be arriving at bookstores everywhere! So now, in anticipation of the March 6th release of this new picture book, I think it’s time to start sharing some dates! (More events to come…stayed tuned.)

Sunday March 11, 2018 2:00 pm. BOOK LAUNCH PARTY!  Celebrate a DIVA debut at this special story time and book signing with craft!  Barnes and Noble, Rte. 22 Springfield.

*

Wednesday, March 21, 2018 10:30 pm.  Join me for an interactive story time featuring DIVA DELORES AND THE OPERA HOUSE MOUSE at the Garwood Public Library. Meet my storytelling companions – Delores and Fernando–and enjoy a book-themed craft.  

*
Friday, April 6, 2018 11:00 am.  SPECIAL AUTHOR EVENT: Picture Book Creation with DIVA DELORES AND THE OPERA HOUSE MOUSE, Cranford Public Library, registration required. Ages 5 and up.
*
Saturday, April 7, 2018 10:30 am.  Join me for an interactive AUTHOR/ILLUSTRATOR Storytime with Laura Sassi. Watchung Booksellers, Montclair
*
Tuesday, April 17, 2018 4:00 pm.  Participate in an interactive reading of DIVA DELORES THE OPERA HOUSE MOUSE, then create your own book-themed craft out of clay at the wonderful Fire Me Up Studio in Cranford! Signed copies will be available for purchase.
*
More to come… check my Facebook Author Page for updates.  
 
SAVE THE DATE:  It’s a DIVA PARTY!

SAVE THE DATE: It’s a DIVA PARTY!

FUN! Highlights from Cranford Public Library’s First Ever PICTURE BOOK PALOOZA

Cranford Picture Book Paloooza

This past Saturday I was delighted to participate in Cranford Public Library’s first ever PICTURE BOOK PALOOZA which featured six picture book authors sharing their books through readings, crafts, and a Q&A.  Despite the glorious fall weather and many, many other fun events scheduled in Cranford on the same day, we had a nice gathering of families.  I hope the pictures below give you a sense of the joy and love for reading that were celebrated at the event.

Before the event began, each author set up her craft table.

 

After a little browsing time, it was time to read our stories.  And how did we decide the reading order?  The children picked our names out of a hat! Cranford’s wonderful children’s librarian also provided a little song/movement time which added to the fun and author Elizabeth Upton taught the children a catchy action song based on her picture book MAXI THE LITTLE TAXI.  (I’m still singing it, Elizabeth!)

Here are some of the readings:

 

After the readings we had a brief Q&A.

Then it was time to do some crafts and sign some books!

IMG_5363 2

A special thanks are in order for Anne Laird, owner of The Town Bookstore, for providing books for sale and signing.  I’d also like to thank volunteer Michelle Howlett and her sweet daughter, Jane, for enthusiastically overseeing the book table.  Aren’t they darling?!

IMG_5378

Cranford Children’s Department Staff:  Lauren Antolino, Children’s Librarian, Judy Klimowicz, Head Children’s Librarian, Cathy Queenan, Children’s Department Assistant

Finally, a special thanks to the Cranford Public Library for hosting this event, with extra special recognition given to Lauren Antolino for making this program a reality. She really went above and beyond in thinking through all the little extras that made the event extra special – like original Picture Book Palooza book marks for each child, fantastic promotional flyers and outreach, terrific coordination and communication with the authors, and little details that made the atmosphere in Room 200 extra warm and inviting  – including colorful table cloths, a kid-designed mural, and a nice big, colorful and comfy rug for the kids to sit on during the story time and Q&A.

And now I can’t wait for NEXT year’s PICTURE BOOK PALOOZA!  Stay tuned for details…

UPCOMING EVENTS: Goodnight, Ark & Goodnight, Manger

IMG_1044

Please join me at one of these upcoming book events. I’d love to see you!  

TOMORROW!!!! Saturday October 21, 2017, 2 – 4pm.  Join me along with authors Annie Silvestro, Robin Newman, Ariel Bernstein, Elizabeth Upton and Diana Murray at Cranford Public Library’s first ever Picture Book Palooza.  There will be readings, crafts and a Q&A.  Books will be available for purchase/signing.

Saturday, November 4, 2017 2pm.  Join me for an interactive story time featuring GOODNIGHT, ARK and GOODNIGHT, MANGER at the Barnes and Noble in Springfield, NJ where I’ll be reading and signing both books as part of a book fair. All are welcome.

Saturday November 25, 2017, time TBA  I’ll be sharing a few of my favorite reads and chatting with customers as part of Small Business Saturday at The Town Book Store in Westfield, NJ. I will also be signing books.  =)

Saturday December 9, 2017 12:30- 2:00 pm.  Join me for festive readings of GOODNIGHT, ARK and GOODNIGHT, MANGER with puppets, then shop at the Cranford United Methodist Church’s Christmas Shoppe and Soup Festival. Note: The festival is open from 10 – 3pm (and the soup is DELICIOUS!).

GROGGLE’S MONSTER VALENTINE: Launch Party!

img_3840

There’s an ADORABLE new picture book out just in time for Valentine’s Day called GROGGLE’S MONSTER VALENTINE.  Written by Diana Murray and humorously illustrated by debut picture book illustrator, Bats Langley, GROGGLE’S MONSTER VALENTINE (Sky Pony Press, 2017) is the story of an appealing young monster who wants to make his sweetheart the perfect valentine. Unfortunately, he’s also hungry! The story is funny and cute and would make a wonderful addition to your Valentine’s Day book collection.  I also find it amusing that it’s currently listed as #1 at Amazon in the category “Children’s Spine-Chilling Horror” and “Children’s Valentine’s Day Books”. That’s quite a combination – and a winning won!    

To celebrate it’s release, the AFA Gallery in SoHo hosted a monstrously delightful book launch event.  The three hour event included…

 book-themed treats…

lots of opportunity to chat with author and illustrator…img_3830

and, of course, books to be signed !

Many of Bats Langley’s preliminary sketches were also on display and for sale.  img_3832

I hope these pictures give you a sense of the magic, not only of the event, but of the book itself.  I can’t wait to share my newly signed copy with all my teacher friends as well as our children’s librarian.  Happy reading, all!

ABOUT THE AUTHOR AND ILLUSTRATOR:

Diana Murray is a poet and picture book author whose other books include City Shapes, Grimelda: The Very Messy Witch, and Ned the Knitting Pirate. Diana’s award-winning children’s poems have appeared in many magazines, such as Highlights and Spider. She lives in New York City with her husband, two very messy children, and a motley crew of lizards, snails, and fish.

Bats Langley grew up in Wolcott, Connecticut and attended the Rhode Island School of Design. His art has been shown in galleries in New York City, Los Angeles, Hangzhou, China, and has even been displayed in the United States Capitol building. Mr. Langley has also been a regular contributor to Ladybug and Spider magazines. This is his first picture book. He resides in New York, New York.

Marketing the SNOW BALL Way!

IMG_0607Your debut book is out! You have several copies in your hands to prove it. It’s available in stores and online. You’ve had a blog tour. Perhaps you even have a book trailer. And to your delight, the reviews from Publishers Weekly, Booklist etc. have started to come in and you are getting a growing number of reviews on GoodReads and Amazon.

What should you do now? I’ve found that doing book events at stores, libraries and schools has been a great (and fun) way introduce each of my books locally and beyond.

In celebration of the release of both the hardcover and board versions of each of my books, I set a goal of doing between 15 and 20 events. These included events at book stores, libraries, a local ceramics shop, and a Christmas festival. I’ve also done story times at book fairs, nursery schools, both in person and via Skype, and this year I’ve even branched out and spoken at a couple of church-based women’s events. Oh, and I was on tv! And even though Goodnight, Manger has been out for over a year now, and Goodnight, Ark has been out for two, I still try to brainstorm creative event possibilities and schedule a couple of events per month.

I arranged my first three book events by simply calling local bookstores and sending follow-up emails that included details about the book as well as a link to the book trailer. But in the big picture I’m learning that cold calls aren’t the most effective strategy.  More often than not, they don’t go anywhere.

Instead, I have found that having some connection, or someone to introduce you, works best. For example, at my first bookstore event, I met a woman who loved the book and recommended it to the director at her daughter’s preschool.  That led to my first preschool visit.  The director of that school enjoyed the visit and mentioned it at a regional preschool directors’ meeting.  That led to more events. Similarly, one bookseller thought I did a nice job presenting the story and recommended me for an in-store book fair with a local preschool. I subsequently did yet another in-store book fair at another store branch. And now, several times a year, I’m invited back to both book stores for in-store book fair events. Most of my library events have also been initiated by recommendations from people that knew of me and my book.

To use a wintry analogy on this snowy day, I would say this marketing strategy has a delightful snowball effect with each visit leading to others.  All it takes is a little effort to get the ball rolling. With that in mind, the first thing I would recommend to first time authors is to make a list of friends/colleagues you know who have connections to area bookstores, schools and libraries and see if they will make introductions for you.

imageDon’t fret if you don’t make a stunning number of sales at each event. A few sales are nice, yes, but your deeper, more lasting goal should really be about raising awareness.  As two booksellers have reminded me, a book event is really about much more than the hour or two you are physically present at the event. It’s about generating interest in your book. And see the picture (left) which shows my book on display in the window of Books and Co. (And Toys Too!), a lovely independent bookstore in Lexington, VA where I had two signings? Only ONE family came to the morning signing.  But the owner was not concerned.  Indeed, she was delighted because each day leading up to the book event (and afterwards too) customers, having seen the book in the window, came in to purchase copies.  She sold 77 the week of that event and even now, two years later, she says that my books continue to be regular sellers.

So take my snowball advice and have a ball at local book events!  It’s worth every snowflake.

UPDATED: ‘Tis the Season for MORE Book Events!

img_3521In celebration of reading and living joyfully, I’ve added a few more events for the holiday season. Please join me, if you can.  I’d love to see you! 

Saturday November 26, 2016 10 – noon.  I’ll be reading my books and chatting with customers as part of Small Business Saturday at The Town Book Store in Westfield, NJ.

Sunday December 4th, 2016 1:30 – 4:00.  I’ll be reading GOODNIGHT, MANGER and signing books as part of Gingerbread Sunday at the Miller Cory House in Westfield, NJ.

Thursday December 8, 2016 12 – 2pm. I’ll be at the Barnes and Noble in Princeton, NJ reading and signing both books as part of a book fair. All are welcome.

Saturday December 10 2016 11- 1:30 pm.  Join me for festive readings of GOODNIGHT, ARK and GOODNIGHT, MANGER with puppets, then shop at the Cranford United Methodist Church’s Christmas Shoppe and Soup Festival. Note: The festival is open from 10 – 3pm.

Sunday, December 11, 2016 1pm. I’ll be at the Barnes & Noble in Springfield, NJ reading and signing both books as part of a book fair. All are welcome.

Tuesday December 20, 2016 10am.  Join me for an interactive story time featuring GOODNIGHT, MANGER at the New Providence Library. Meet my storytelling companion–Rooster and enjoy some fun book-themed coloring pages.

Wednesday December 21, 2016 10:30am.  Join me for an interactive story time featuring GOODNIGHT, MANGER at the Garwood Public Library. Meet my storytelling companion–Rooster and enjoy a holiday craft.